Field note 001 / Free broker guide
12 pages / Portal vs microsite / Buyer path / Show traffic / Listing audit
Index 004 / Resource
The DigitalSalesDossier.
A broker's guide to marketing one yacht without sending the buyer back to inventory.
What happens after a broker sends the link? This 12-page field note looks at the digital path between broker outreach and buyer enquiry: portal listings, brokerage inventory, PDFs, yacht microsites, QR traffic, listing updates and the 60-second listing audit.
01 / Inside the dossier
Twelve pages,no conversion promises.
- 01
The problem
A broker sends a link. Thirty seconds later the buyer can see twelve other yachts.
- 02
Inventory vs one yacht
A brokerage website has to sell the brokerage. A yacht microsite has to sell one yacht.
- 03
The buyer path
The practical 30-second sequence from broker message to named broker enquiry.
- 04
Format comparison
Portal listing, brokerage site, PDF brochure and microsite, each with a legitimate role.
- 05
Show and QR traffic
The QR code is not the campaign. What happens after the scan is the campaign.
- 06
The 60-second listing audit
Ten questions a buyer should be able to answer in a minute.
This guide is a commercial field note, not a statistical study and not a claim that every yacht requires a standalone website. A microsite only makes sense when it has a clear role in the listing distribution and buyer journey.
02 / Written by
Patric Daccache brings 15 years of web-design experience to his current work as an independent Yacht Advisor and market analyst. He is the author of What They Don’t Tell You Before You Buy a Yacht and a SuperYachtNews contributor.
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Send the current listing URL. We will tell you where the digital path is helping the sale, where it is leaking attention, and whether a microsite is worth paying for.