YachtAddress

Listing relaunch for yacht brokers

When a listing
stalls, bring the owner a plan.

Long days on market, a price change, a renewal ahead. We build the relaunch: market position, a new sales story, the yacht’s own website and reporting the owner can open any time.

Request a relaunch plan New mandate? Start on day one

A listing year, roughly

When the listing starts to hurt.

An illustration, not a statistic. Every listing keeps its own calendar.

  1. Day 1

    Listed

    New photographs, an agreed price, the first viewings in the diary.

  2. Day 120

    The first price change

    A sensible decision. Most buyers who looked at her in spring never hear about it.

  3. Day 200

    The enquiries thin out

    The portals still show her, between forty similar cards, with the same photographs as in spring.

  4. Day 260

    The owner asks what happens next

    A fair question. “We reduced the price and contacted the market again” is a hard answer to give twice.

  5. Day 300

    The agreement comes up for renewal

    Now the owner compares options. The broker needs something credible on the table.

This is the moment a relaunch is for. A new plan with dates and figures, ready before the owner meeting.

Before the owner meeting

Every relaunch starts with one question

Why would the right buyer choose her? A Mangusta Open and an explorer answer that very differently. We find the answer before anything gets redesigned.

Fast open yachtThe argument is the run.

The relaunch builds on that answer: the yacht’s character, the evidence behind it and the buyer most likely to care. Then we keep the material current, and Listing Pulse shows what the market does with it.

How a relaunch works
ExplorerThe argument is the range.

Listing relaunch

One relaunch. Everything the listing needs.

  1. 01Market positionDays on market, price history and the yachts a buyer compares her with. Where she stands today, in plain figures.
  2. 02Sales storyThe purchase argument, the likely buyer and the campaign angle, rebuilt around her current position.
  3. 03Her own websiteOne address per yacht that stays true: every price change, photograph and document reaches the link buyers saved.
  4. 04Who to call todayListing Pulse shows who opened your personal link, which documents were read and which enquiry is waiting. Your team starts the day with the right call.
  5. 05A live presentation for every co-brokerEach co-broker sends the yacht to clients under their own name, enquiries go to them, and you see the interest.
  6. 06The owner’s own viewVisits, sources, enquiries and viewings, without buyer names. The owner can look whenever the question comes up, and the next meeting starts from evidence.

Your CRM, YATCO and your agency stay. We take care of the one yacht that has stopped moving, and the plan you take to her owner.

New mandate or a show week? Start on day one and prepare the show.

Give the owner more than another update.

A relaunch gives the broker something concrete to bring: where the yacht stands, what changes, and what the owner will see every month from now on.

Before the owner meeting
The ownerabout the yacht, month nine

It has been nine months. What happens now?

We have reduced the price and contacted the market again. We will keep you posted.

Example conversation

The buyer-facing side

Different yachts. One argument each.

01 / 08 See all work
EL VIP ONE yacht website
Client case · Jonacor Yachts

EL VIP ONE

Mangusta 80 Open

A dedicated sales destination for portal visitors. Fewer enquiries, but better prepared prospects.
Client case · Active listing

DARLING

39.6 metres · 431 GT

Finding the story behind the volume, with price, location and viewing updates in the broker’s hands.
ENERGY yacht website
Concept study

ENERGY

77.8 metre Amels

A restrained presentation shaped by private aviation and architectural publications.
Concept study

AND ART

Evadne Yachts · 25 metres

The space and scale of the yacht become the starting point.
AFTER YOU yacht website
Concept study

AFTER YOU

60.2 metre Damen Xplorer

An explorer dossier built around capability, range and technical material.
Charter study

LUMIÈRE

Family charter · Mediterranean

A family week connects the yacht’s spaces with the questions that shape a charter.
RENEGADE yacht website
Concept study

RENEGADE

49.85 metres · 499 GT

Give the technical evidence its place.
VICKY yacht
Concept study

VICKY

Sanlorenzo SL86 · 26.7 metres

A considered way to explore the yacht.

 Concept websites Walk through the examples with us. We’ll go through each presentation and explain the thinking behind it. Arrange a walkthrough

Listing Pulse

Who to call today. And a live presentation for every co-broker.

Listing Pulse tells your team what to do about each listing today, and gives the owner a view of the work without a single buyer’s name in it.

  • 01
    Warm todayWho opened your personal link, came back or asked for the brochure in the last 72 hours. Your first call of the day goes to someone who is reading right now, not to the top of a list.
  • 02
    An enquiry never waits unseenEvery enquiry from new to closed, with a reminder after 24 hours without a reply. No buyer is lost because a mail sat in a colleague’s inbox over the weekend.
  • 03
    Mandate reviewThe period in figures, ready as a PDF sixty days before the central agency ends. You walk into the renewal with evidence instead of a request for more time.
  • 04
    Reports the owner can readActivity and recorded sales work, without buyer details or internal notes. The owner looks instead of calling, and the monthly question answers itself.
  • 05
    Broker-friendly, and liveBroker-friendly brochures were yesterday. Each co-broker gets a live presentation of the yacht without your brokerage, enquiries go to the co-broker, and you see the interest. How it works
Explore Listing Pulse
3D render · Listing Pulse with demonstration data

Included with every relaunch and managed yacht website. One yacht or a whole portfolio. What €300 a month buys, in figures you can check.

Try it

Change the price. Watch the website follow.

This is how a listing update works in Listing Pulse. Pick a figure, change the location, publish. It is a demonstration, so no live yacht website changes.

Listing Pulse · VICKY · Listing update
Asking price

Website and Listing Pulse show the same figure.

VICKY at speedFOR SALEVICKY

Sanlorenzo SL86 · 26.7 metres · 2019

€4,140,000

Mediterranean

Viewings available by appointment.

Speak to the broker
Updated just now

Portfolio overview Demonstration data · 30 days

0Total visitors
0Qualified visits
0Sales dossier requests
0New leads

The work after launch

The listing keeps moving. So should its website.

What ongoing management includes
  1. Week 0

    The yacht gets her own address

    Buyers, co-brokers and the owner open the same current presentation. The enquiry path goes straight to the responsible broker.

  2. Week 3

    The price changes

    The current figure should reach the buyer who saved your link three weeks ago, as well as the person opening it today.

  3. Week 6

    New material arrives

    Photography, film, a revised brochure or a new general arrangement becomes part of the same presentation.

  4. Week 9

    The show weekend

    A viewing window creates a short burst of interest. Every scan and every follow-up message needs a destination that is still true on Monday.

  5. Month 3

    The owner checks in

    Owners open their own view of the yacht whenever they like: visits, sources, enquiries and the viewings your team has recorded. Buyer details and internal notes stay with the brokerage.

How it works

Four waypoints. You stay at the helm.

  1. Waypoint 1

    We review the listing

    Market position, price history, presentation and the route to the broker. From the public listing, free of charge.

  2. Waypoint 2

    We name the likely reasons

    Momentum rarely fades for one reason. You get our hypotheses, the evidence for each, and an honest note where the data is thin.

  3. Waypoint 3

    We build the relaunch

    A new sales story, her own website, campaign links for your outreach and Listing Pulse behind it.

  4. Waypoint 4

    You take it to the owner

    The plan is written for that meeting. You keep the mandate, the price authority and the relationship.

For one yacht or a brokerage

Start with one listing. Grow from there.

01 / One yacht

A relaunch for one active listing

Market position, sales story, her own website with hosting and ongoing updates, and Listing Pulse for you and the owner.

See pricing 02 / A portfolio

Individual websites. One workspace.

Give every yacht its own presentation while management sees the portfolio and brokers see their assigned yachts.

Yacht websites

Connect with your CRM

Your CRM knows the contacts. Listing Pulse knows the yacht.

Keep the CRM your brokerage already uses. We connect the yacht websites and Listing Pulse with HubSpot, Zoho, Salesforce and Pipedrive, so enquiries land where your team follows up, and the yacht’s side of the story stays in Listing Pulse.

See integrations and setup
New enquiryyacht website
  • HubSpot
  • Zoho
  • Salesforce
  • Pipedrive

Before you invest

What €300 a month buys. In figures you can check.

We will not quote you a benchmark for leads. Every yacht, price and market is different, and any broker who has sold a yacht knows it. What we can show is what changes in your week, and what the alternative costs the owner.

What changes in your week

  • You call the right person first. Listing Pulse shows who opened your personal link, which documents were read and which enquiry has waited 24 hours. The list to work through is the warm list, not the whole database.
  • A price change reaches everyone at once. The buyer who saved the link three months ago sees the new figure without anyone writing an email, and co-brokers never forward an old brochure.
  • The owner stops calling for updates. They open their own view: visits, sources, enquiries, viewings. No buyer names.
  • The mandate review is ready before the renewal. The period in figures, as a PDF, before the central agency ends.

What the alternative costs

A relaunch is usually proposed instead of a price reduction. Put your own yacht into the arithmetic:

Three months of YachtAddress for one yacht
€1,800
A 1 % price reduction on a €5 million yacht
€50,000paid by the owner, once, with nothing else changed
A mandate not renewed
the commissionon the whole sale, to another brokerage

Your figures will differ. The point is the order of magnitude, and that the owner usually pays the reduction, so the owner can pay the relaunch. How that conversation goes.

Your own figures after 30 days

Instead of an industry statistic you get your yacht’s numbers from day one: visitors, qualified visits, personal links opened, enquiries, recorded viewings. If the listing is not moving, you will see it in the data before the owner asks, and so will we.

What clients have said so far

Two client cases are live. For EL VIP ONE, Jonacor Yachts reported fewer enquiries, but enquiries from people who knew what they were asking about. DARLING is an active listing; the broker keeps price, location and Open Days current himself.

Start without a contract

The relaunch plan is free and comes before any contract: where she stands, the argument a relaunch would lead with, three ranked changes. If the plan does not convince you, the term never starts. Request the plan.

Clear pricing

A relaunch and the work to keep it moving.

Full pricing and scope

The first yacht

1 active listing

Her own website and Listing Pulse access for the yacht.

€300per month

€900 initial setup

Website, Listing Pulse, hosting and normal listing updates included.

Discuss one yacht

Every further yacht

Add a listing

Her own website, in the same workspace, on the same Listing Pulse.

€700once

The monthly fee stays €300

Up to ten yachts: €7,200 setup in total, still €300 a month.

Discuss a portfolio

More than ten yachts

Brokerage Partnership

Built around your portfolio, offices and brands.

Customon request

Scope and price agreed in one conversation

Team access, portfolio reporting, your own domain structure.

Discuss a partnership

Three-month minimum term. Automatically renews for three months at a time. Cancel with 30 days’ notice before the current term ends. Prices exclude applicable taxes. Package terms & conditions

From the editorial

The thinking behind the listing.

All articles

25 September 2026

How to market a yacht for sale

A listing needs a credible purchase argument, current material and a short route to the responsible broker.

25 September 2026

Why yacht listings go stale

The yacht can change while the page buyers receive stays exactly the same.

17 September 2026

The superyacht market is booming. In theory.

A September 2026 perspective on value, liquidity and the work behind an individual listing.

Start with one listing

Send us the listing that keeps you up at night.

You receive a free one page relaunch plan: where she stands, the argument a relaunch would lead with, and what the owner would see each month. A 30 minute call is optional, and nothing is signed before you have read the plan.

Request a relaunch plan Or message Patric on WhatsApp
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