TRAFFIC DESTINATION
Where the link in a broker message, a QR code, a portal profile or a show handout actually lands, and what the buyer sees in the first seconds.
Listing audit
One active yacht listing, reviewed end to end
Index 005 / Entry point
Yacht listing audit
A broker should not have to decide whether they need another website before anyone has looked at the listing. The audit starts with the buyer path that already exists and reports what is working, what is losing the buyer and what the campaign is ready for next.
Traffic destination / Buyer path / Media / Handoff / Readiness
01 / What we look at
Five things decide what a listing linkdoes to a buyer.
BUYER PATH
How many clicks separate a serious buyer from the yacht story, the imagery, the specifications, the GA and the documents.
MEDIA UTILISATION
Whether the photography, film and brochure already paid for are being used at full weight or compressed into a template gallery.
BROKER HANDOFF
Where the enquiry goes, whether a named broker is visible and how quickly a buyer can reach a person rather than a general form.
CAMPAIGN READINESS
Whether the listing can absorb the next action: a show, a price change, new media, a private link or a document set, without a rebuild.
The audit can end with a recommendation to change nothing, fix the current brokerage page, build a microsite, prepare a campaign sprint or create a broader listing relationship.
02 / What to send
One yacht is enoughto start.
- 01The yacht and its current asking position
- 02The link buyers receive today
- 03The media already produced
- 04The next campaign moment on the calendar
YachtAddress supports the listing brokerage. We do not negotiate the yacht sale, act as brokerage representation or promise that the yacht will sell.
03 / Request the audit
Traffic destination / Buyer path / Media utilisation / Broker handoff / Campaign readiness