About YachtAddress
From one broker to another.
Patric Daccache spent years selling yachts as a broker and working for shipyards, and fifteen years building websites. YachtAddress is what he builds for brokers whose listing has slowed down: a plan for the owner, a website for the yacht, and Listing Pulse telling them who to call.
Project briefPage 1
Which template do you like?What does the broker send?How many pages?Where does the yacht stand against the ones buyers compare?Which colours?What is the buyer trying to understand?Where does the logo go?What will the owner ask at the next meeting?Do you need a contact form?Who should the broker call today?
What a web agency asks, and what a broker needs answered.
The founder
Patric Daccache
Founder of YachtAddress. Years as a yacht broker and with shipyards, fifteen years of web design, author. Based in Dubai.
Patric on LinkedInThe yacht determines the website, not a template.
How it came together.
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Web design came first
Fifteen years of building websites: structure, copy, design and the work after launch.
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Years as a broker
Selling yachts as a broker and working for shipyards: the listings, the co-brokers, the owner meetings and the months when nothing moves.
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The book
Writing about yacht buying from the buyer's side of the table: broker incentives, pricing, refit claims and due diligence.
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YachtAddress and Listing Pulse
A website for each yacht, and the platform behind it: who to call today, what the owner sees, live presentations for co-brokers.
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Today: the Listing Relaunch
For the listing that has slowed down: a free relaunch plan the broker can take to the owner, and the work to carry it out.
The rules we work by.
They come from years on the brokerage side of the table. Every plan, page and report is checked against them.
- The broker stays in charge.The brokerage keeps the mandate, the client relationship, viewings, negotiation and the deal.
- Figures we cannot verify stay out.A plan or a report says what was recorded. Where something was not recorded, it says so.
- Buyer names stay with the broker.Owners see numbers, sources and the work done. Personal buyer details and internal notes stay inside the brokerage.
- The yacht decides.No two websites start from the same template, because no two yachts are bought for the same reason.
- No promise of a sale.A relaunch removes friction and gives the next push a coherent destination. The decision stays with the buyer.
The book
What They Don’t Tell You Before You Buy a Yacht
The parts of an acquisition that polished marketing leaves outside the frame: broker incentives, pricing, refit claims, due diligence and ownership. Written from the buyer’s side of the table, the same view that shapes how YachtAddress builds a listing.
Explore the book
Why yacht buying should not be funPatric’s commentary on owner behaviour and how emotion can distort acquisition decisions.
One company. Three names you will see.
Based in Dubai. Working with brokerages worldwide.
Start with one yacht
Show us the listing that has slowed down.
You receive a free one page relaunch plan: where she stands, the argument a relaunch would lead with, and what the owner would see each month. A 30 minute call is optional.