For owners and brokers
What does an unsold yacht cost per day?
Crew, berth, insurance and a little value lost every month. Enter her asking price and see what each day without a buyer costs.
is what an unsold €6.5M yacht has cost her owner.
€111 an hour, also at 3 a.m.
Her asking price, per day.
The defaults follow the rule of thumb most often quoted in the industry. If you know her real costs, move the sliders.
Holding costEstimate
- Asking price
- €6,500,000
- Running costs a day
- €1,781
- Loss of value a day
- €890
- Per hour
- €111
- Per week
- €18,699
- Per month
- €81,250
- Per year
- €975,000
- So far, 9 months
- €731,250
If she sells in
- 3 more months
- €243,750
- 6 more months
- €487,500
- 12 more months
- €975,000
Estimate only. The real invoices arrive anyway.*
A different way to look at it.
€1,800 for the first three months: €900 setup and €300 a month. Divided by 91 days.
€20 / dayRunning costs and loss of value at 15% of €6,500,000 a year.
€2,671 / dayThree months of a relaunch cost what she costs in 16 hours of waiting.
And the price reduction?
A reduction on €6,500,000 is €325,000. That is 122 days of waiting.
A reduction can be the right call. Make it after a diagnosis, so it buys attention and not only a lower number. Why yachts stop selling
None of these numbers promises a sale. They show the scale on which the decision is made.
How the numbers work.
Running costs
Crew, berth, insurance, maintenance and management, as a share of the asking price. About 10% a year is the figure most often quoted for yachts with permanent crew. Smaller yachts without crew often sit lower, older yachts higher.
Loss of value
Every month on the market she gets a little older and newer yachts arrive. Five per cent a year is a cautious starting point. Your broker knows what comparable yachts sold for.
What is left out
Fuel and charter income, because both depend on use. The price reduction is shown on its own. A year has 365 days, a day 24 hours, a month a twelfth of the year.
Owners ask the same things.
How much does it cost to keep a yacht for a year?
The rule of thumb most often quoted is about 10% of the purchase price a year for crew, berth, insurance, maintenance and management. For a yacht at €6.5 million that is about €650,000 a year, or roughly €1,780 a day, before fuel and before any loss of value.
Does an unsold yacht cost less because nobody uses her?
Only a little. Fuel and provisions fall away. Crew, berth, insurance and maintenance continue, and a yacht for sale has to stay ready for viewings.
Is it cheaper to reduce the price?
Sometimes. The calculator shows how many days of waiting a reduction is worth. A reduction works when buyers notice it and see why she is now worth a viewing. Without new material and a clear argument it often reads as pressure.
Who pays for a relaunch?
Either the brokerage or the owner. When the owner pays, scope and approval are agreed in writing with the brokerage before work starts.
Further reading: Why is my yacht not selling? · After the price reduction · Pricing
Start with one listing
Ask your broker for a relaunch plan.
Brokers can request it free for any active listing. It shows: where she stands, the argument a relaunch would lead with, three ranked changes and what the owner would see each month. A 30 minute call is optional.