YachtAddress

For the owner meeting

When the owner asks what happens now.

Months on the market, a price change, a renewal ahead. What a broker can bring to that conversation, and what an owner should expect to see.

The question every owner asks

“It has been nine months. What happens now?” Sooner or later every owner asks it. The answer shapes more than the next month.

Two answers to the same question.

Both replies are honest. Only one gives the owner something to decide on, and the broker something to stand behind.

The ownerabout the yacht, month nine

It has been nine months. What happens now?

We have reduced the price and contacted the market again. We will keep you posted.

Example conversation

What goes on the table

One page the owner can keep.

  1. 1Facts firstDays on market, price changes and how she compares with the yachts buyers see in the same search. Figures we cannot verify stay out.
  2. 2One argumentThe sentence the right buyer should remember after the first screen. The rest of the relaunch follows from it.
Relaunch plan · VICKYFor the owner meeting

1 · Where she stands

287days on market
2price changes
9comparable listings
+6%against median asking

2 · The argument

A 2019 SL86 that is ready to cruise, priced against yachts that still need work.

3 · What changes

  • A new story, led by the maintenance history and the tender garage
  • Her own website, kept current with every change
  • Personal links for each co-broker, so you see who is warm

4 · The next 30 days

  • Day 1The owner approves the plan
  • Day 10The new website goes live at her permanent address
  • Day 14Outreach to co-brokers with personal links
  • Day 30First owner report

Example plan with demonstration data. VICKY is a concept study.

  1. 3What changesConcrete changes with a reason each: the story, the material, her own website, the campaign.
  2. 4DatesThe next 30 days on a calendar, and what the owner will see each month in Listing Pulse.

Before the agreement ends

Start 120 days before. Arrive with evidence.

  1. 120days

    Look at the facts

    Days on market, price history, comparable yachts and what buyers already did. The free relaunch plan starts here.

  2. 90days

    Agree the new story

    The argument, the likely buyer and what changes. The owner sees the plan before anything goes live.

  3. 60days

    Go live

    Her own website, personal links for co-brokers and campaign links, all pointing to one current address.

  4. 30days

    Report and renew

    The mandate review shows the period in figures. The renewal conversation starts from evidence.

Who pays for it

The relaunch can be the owner’s budget.

“We are changing the sales strategy. For that we need a budget of X.”

One sentence for the renewal meeting

A relaunch is a defined change with a defined price. That makes it easy to put in front of the owner as part of the renewal, and the owner can follow every month what the money changed.

For brokers at larger houses this matters: when the owner funds the relaunch, nobody inside the house has to approve a new supplier first.

Prices for one yacht

What a relaunch does not promise.

A sale

No website or campaign can promise a buyer. A relaunch removes avoidable friction and gives the next push a coherent destination.

A renewal

The decision stays with the owner. The plan gives that conversation facts, a clear change and a way to check whether it works.

A change of command

The brokerage keeps the mandate, asking-price authority, viewings and negotiation. We handle the agreed presentation and campaign work.

Start with one listing

Bring a plan to the next meeting.

Send us one active listing. You receive a free one page relaunch plan you can take to the owner as it is. A 30 minute call is optional.

WhatsApp
Product view

Use Zoom in for detail, then scroll the image.