Yacht sales, in plain words.

Ten terms. One sentence or two each.

Central agency

An agreement under which one brokerage, the central agent, has primary responsibility for marketing a yacht for sale, coordinating co-brokers, handling enquiries and viewings, and representing the seller.

Open listing

An agreement under which the owner allows several brokers to market the yacht at the same time. It often leads to several versions of the same listing with different details.

Co-broker

A broker representing a buyer, or another brokerage that shares the listing with its clients, while the central agent keeps the mandate.

Days on market

How long a yacht has been listed for sale. Buyers read a long figure as a question, so a listing should give them a reason to look again.

Listing relaunch

Bringing a stalled listing back to market as if it were new: an honest diagnosis, one argument, current material, a single address and a planned sequence of contacts.

Price reduction

A new asking figure. It earns renewed attention only if buyers notice it and understand why the yacht is now worth a viewing.

General arrangement (GA)

The deck plans of a yacht. Buyers use it to test the impression from photography against the actual layout.

Mandate review

A review before a central agency agreement ends: what happened during the period, in figures, and what the broker proposes next.

Personal link

A link to the yacht website issued to one recipient, so the broker sees when that person opens it and what they read.

Owner report

A regular view for the owner of what buyers are doing: visits, sources, enquiries and recorded viewings, without buyer names.

Further reading: What central agency marketing should actually include · Why is my yacht not selling?