Work / Concept studies
Yacht websiteconcept studies.
Each study takes one real yacht on the market and asks what its own sales website should lead with. The answers differ because the yachts, and the buyers they attract, differ.
These are self initiated YachtAddress concept studies, not client commissions.
Concept Study / Yacht Microsite / 60.2M Damen Xplorer
AFTER YOU
Tests whether expedition capability, the technical dossier and the GA can sit in one buyer journey without burying the named broker path.
Read the AFTER YOU study
Concept Study / Yacht Sales Concept / 77.8M Amels
ENERGY
Tests how far restraint can go: a large yacht presented with the calm of a private aviation campaign rather than a portal template.
Read the ENERGY study
Concept Study / Yacht Microsite / 49.85M
RENEGADE
Tests leading with pedigree, refit record and tonnage, so a buyer comparing technical facts finds them legible first.
Read the RENEGADE study
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