The appeal of a Maxi Open.

01 / The starting point

EL VIP ONE was never going to benefit from being presented as a generic 25 metre motor yacht. Her appeal lies in the long, low profile, the performance and a particular idea of Mediterranean yachting.

02 / The purchase argument

The 3,600 hp and reported 42 knot capability support the story, but speed alone is not the argument. The presentation is about moving quickly between places, spending the day outside and retaining the feeling of a performance boat at this size.

03 / The design decision

Large horizontal photography and a restrained structure follow the yacht’s proportions. The 1999 build year remains visible. The website places the yacht within the generation of Mangusta 80s that established the Maxi Open idea, rather than trying to make her appear new.

04 / The intended buyer

A buyer prioritising maximum interior volume will probably choose another type of yacht. This presentation gives the buyer who values the Mangusta’s character a clear reason to look closer. The project demonstrates the presentation approach; no sales result is attributed to the website.

05 / The delivered format

A dedicated sales website for Jonacor Yachts brings the Mangusta’s original photography, yacht facts and broker contact into one presentation. Exterior proportions and life on deck establish the purchase argument. The specification and layout then give the buyer the detail needed to examine it.